SPONSORSHIP I EVENTS I BRANDING I EXPERIENTIAL | PRODUCTION
To celebrate Paramount+ as the exclusive home for streaming the UFC, HS&E created immersive experiences at UFC Freedom 250 and Fanatics Fan Fest, bringing the energy of the Octagon to every fan in attendance.
12,500+
PASSERSBY
10.5 MINS
AVG DWELL TIME
1,075+
TOTAL ENGAGEMENT HOURS
1000+
FANS ENGAGED WITH ACTIVATIONS
UFC Freedom 250 Fan Fest
In Washington, D.C., we created a custom-built fan experience from the ground up, designing both the structure and consumer journey for our activations. Fans stepped in, became part of the official broadcast, and left with a personalized video of their fight night moment.
Octagon Outbursts
Fans stepped into our commentator booth and called some of the most iconic UFC knockouts as part of the broadcast team, delivering their own unique color commentary for the sport’s most memorable moments—with every moment available exclusively on Paramount+.
Your Gladiator Moment
Our Infinity Cube gave fans the opportunity to create their own UFC-style promo videos inside a striking glass structure, making every participant look ready to step into the Octagon.
UFC on P+ Lounge
Outside, fans could snap a photo at the UFC on Paramount+ sign or unwind in a backyard lounge—complete with couches, tables, and phone-charging stations.
Fanatics Fan Fest
We took Octagon Outbursts to New York City for Fanatics Fan Fest, where fans and UFC stars alike narrated their favorite knockouts.
