SPONSORSHIP I EVENTS I BRANDING I EXPERIENTIAL
Heading into its second year as title sponsor, Shark Beauty deepened its partnership with the Women’s Champions Classic. HS&E led all facets of the platform, including concept development, team and venue strategy, sponsorship architecture, media positioning, and an eye-popping experience execution via a viral “CryoGlow Row” featuring hall-of-famer Lisa Leslie.
5.2M
IMPRESSIONS
860K
PEAK VIEWERSHIP
44M+
IN EST. VALUE
1K+
PIECES OF MEDIA COVERAGE
CRYOGLOW ROW
To showcase Shark Beauty’s new CryoGlow Mask, we created an iconic in-broadcast moment titled “CryoGlow Row”. This included appearances from Lisa Leslie, Ari Chambers, Maria Clifton, and Stephania Ergemlidze along with media pickup from brands like The Gist, Barstool Sports, and Just Womens Sports.
2.6M
EARNED MEDIA IMPRESSIONS
$314K
EARNED MEDIA VALUE
2.9M
INSTAGRAM IMPRESSIONS
662K
TIKTOK IMPRESSIONS
