SPONSORSHIP I EXPERIENTIAL | SOCIAL MEDIA
Tropical Smoothie Cafe teamed up with Loco Beach Coconuts to boost brand awareness, tapping HS&E to bring the concept to life. We built and managed a fully custom Tiki Hut that hit the road for 25 gamedays and 10 Loco Beach Coconuts homestands.
11
IN-CAFE PLAYER APPEARANCES
25
SMOOTHIE TIKI-HUT ACTIVATION DAYS
425
“FREE SMOOTHIES FOR A YEAR” LEIS DISTRIBUTED
500
SMOOTHIE DOGS SERVED
FOR THE 4TH OF JULY
25K
BRANDED GIVEAWAYS
DISTRIBUTED
42.5K
4 OZ SMOOTHIE SAMPLES DISTRIBUTED
173K
TOTAL IMPRESSIONS FROM EACH SOLD-OUT LBC HOMESTAND
The Tiki Hut
The 30x40 “Eat Some Good” Tiki Hut served as the main hub in each Banana Ball Plaza, giving fans a fun spot to hang out. Local cafes supplied over 1,000 samples of Bahama Mama and the digital-exclusive Loco Beach Colada—which climbed to a Top-5 seller all summer. Massive crowds in Foxborough and Minneapolis topped 2,500 samples a day. Across all the stops, fans danced the “loco limbo” to take home custom beach balls and belt bags.
In-Cafe and In-Game Player Appearances
To bring fans into local cafes, every market hosted Friday morning meet & greets with Coconuts players ahead of game weekend. Franchisees promoted the visits using counter cards, yard signs, bounce back offers, and email blasts to ticket holders. Players signed gear, posted videos, and kept the momentum going during games by going into the stands 23 times to surprise fans with “Free Smoothies For A Year” leis.
Smoothie Dog
For the Fourth of July, Tropical Smoothie Cafe launched the first-ever Bahama Mama “Smoothie Dog.” A custom cart handed out 500 free hot dogs topped with fruit-forward ketchup, mustard, and relish. Players faced off in a 1-minute eating contest for “Free Smoothies for a Year” co-branded leis. The fun stunt drove massive pre-game buzz and TikTok content all weekend long.
