In the News

10/19/2022 - Sports Business Journal

"Brand fit" key for many jersey patch deals.

3/22/2022 - Sports Business

Labor deal now in hand, MLB looks to drive new revenue

10/7/2021 - Sports Business Journal

Study: Fans embracing NIL rules changes

10/7/2021 - MediaPost

Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love

9/28/2021 - Sports Business Journal

Cxmmunity partners with Michael B. Jordan’s Invesco QQQ Legacy Classic

9/28/2021 - Sportico

Barstool Latest Digital Media Company Trying to Break Through IRL

9/1/2021 - Variety

Michael B. Jordan-Backed HBCU Basketball Showcase Partners With Turner Sports and Invesco

8/4/2021 - Sportico

Simone Biles Shines Light on Mental Health but Could Be Less Marketable

6/23/2021 - Sportico

Record Venture Funding Spawns New Sports Sponsorship Investment

6/21/2021 - Sports Business Journal

From star power to new ideas, MLB teams have found different ways to make big gains in the sponsorship space

6/19/2021 - This Week in Asia

As young people tune out, can Olympics vault over the generation gap?

4/19/2021 - Sports Business Journal

Sports media market still strong but sea change could be ahead

3/26/2021 - Sportico

Despite FTX Deal, Doubts Loom on Cryptocurrency Sponsor Potential

2/15/2021 - Team Marketing Report

To brand PPE, or not brand PPE—That is the question

1/29/2021 - Sportico

Be Like Ryan: Why Gatorade Added Its First American Pro Boxing Endorser

1/11/2021 - Morning Consult

NHL’s New Helmet Ads Have Support of Younger, More Affluent Fans

12/16/2020 - People

Michael B. Jordan Launching 2021 HBCU Basketball Tournament in His Hometown

12/16/2020 - Us Magazine

Michael B. Jordan Launches the Hoop Dreams Classic: ‘I am Committed to Bringing Change to the Community’

12/16/2020 - Forbes

Michael B. Jordan Backs HBCU College Basketball Showcase: Hoop Dreams Classic

12/16/2020 - Sports Business Journal

Michael B. Jordan Backs New HBCU Basketball Event In N.J.

12/16/2020 - Prudential Center

Michael B. Jordan to launch the “Hoop Dreams Classic”, an HBCU College Basketball Showcase at Prudential Center in Newark, N.J.

12/16/2020 - Chief Marketer

Chief Marketer Unveils Honorees Of Inaugural ‘Market Like A Mother’ Editorial Program

12/14/2020 - Sports Business Journal

NBA continues to add selling opportunities for teams to offset ticketing losses

12/11/2020 - Sportico

Army-Navy Game

11/13/2020 - NY Sports Day

How The Islanders' Future Home UBS Arena Could Affect Business At Barclays Center