Burger King & FaZe Clan
This campaign earned the Silver PRO Award for 2020 Chief Marketer’s “Best Direct to Consumer” category.
Brand Sponsorship: Cultural Moment Marketing
HS&E organized Burger King’s biggest splash in gaming to-date, to effectively launch the plant-based Impossible Whopper, in a way that was relevant to Millennial and Gen Z consumers.
Bringing Gaming Culture & Food Together
HS&E partnered Burger King with gaming’s most popular team, FaZe Clan, and titles Call of Duty and FIFA to promote the Impossible Whopper’s national launch to gaming fans. Leveraging a universe of 30M+ fans, FaZe Clan’s endorsement and advocacy of the Impossible Whopper gave it instant credibility.
The Sponsorship Strategy That Works
HS&E and FaZe Clan worked together to create a unique three-pillar activation tier that included, a YouTube video titled “Burger King Impossible Taste Test Challenge,” a two (2) hour Twitch livestream with the King and FaZe Clan talent and an In-Store “Meet & Greet” at a Burger King restaurant in Los Angeles.
Sponsorship Outcomes That Resonate
Impressions generated from FaZe Clan
Impressions generated from earned media