![GEICO x MLB Field of Dreams](https://www.horizonse.com/wp-content/uploads/2023/04/Field-of-Dreams-4-1-1024x683.jpg)
Burger King & FaZe Clan
This campaign earned the Silver PRO Award for 2020 Chief Marketer’s “Best Direct to Consumer” category.
![Burger King character wearing shades and posing with Faze Clan for Impossible whopper](https://www.horizonse.com/wp-content/uploads/2023/03/burger-king.png)
Brand Sponsorship: Cultural Moment Marketing
HS&E organized Burger King’s biggest splash in gaming to-date, to effectively launch the plant-based Impossible Whopper, in a way that was relevant to Millennial and Gen Z consumers.
![Picture of Burger King Impossible Whopper with mini flag](https://www.horizonse.com/wp-content/uploads/2023/03/img1.jpg)
Bringing Gaming Culture & Food Together
HS&E partnered Burger King with gaming’s most popular team, FaZe Clan, and titles Call of Duty and FIFA to promote the Impossible Whopper’s national launch to gaming fans. Leveraging a universe of 30M+ fans, FaZe Clan’s endorsement and advocacy of the Impossible Whopper gave it instant credibility.
![Burger King character and Faze Clan pose with little boy fan wearing giant foam finger for Impossible Whopper campaign](https://www.horizonse.com/wp-content/uploads/2023/03/img2.jpg)
The Sponsorship Strategy That Works
HS&E and FaZe Clan worked together to create a unique three-pillar activation tier that included, a YouTube video titled “Burger King Impossible Taste Test Challenge,” a two (2) hour Twitch livestream with the King and FaZe Clan talent and an In-Store “Meet & Greet” at a Burger King restaurant in Los Angeles.
![Thumbnail of Burger King and FaZe Clan doing the Impossible Whopper Taste Test Challenge with Burger King Logo overlay](https://www.horizonse.com/wp-content/uploads/2023/04/Burger-King-FaZe-Clan1.jpg)
Sponsorship Outcomes That Resonate
Impressions generated from FaZe Clan
Instagram growth
Facebook growth
Impressions generated from earned media