Scout 360’s consumer/fan insights group brings you the latest consumer insights and trends, complemented with social listening from our in-house “Distillery” team.
Fair Game or Foul Play
Learn about fan sentiment towards athlete testing in the early weeks of COVID-19 and how that can impact support moving forward.
What are the Odds?
Dive into how bettors are responding to the suspension of live sports, where they’ve been reallocating their spending, and why this may be a good time to flex gamification strategies.
A Word For Our Sponsors…this is no time for fair-weathered sponsorship
Evaluating the upswing for sponsors who stay the course during COVID-19 and live sport suspension.
Getting Fans Through the Gates: When anticipation meets hesitation
Understand what fans need to feel more comfortable returning to the stands and how sports and entertainment properties can help.
No Live Sports…Now What For Fans?
Take a look at how fans responded to the suspension of live sporting events in the early weeks of COVID-19, the content they’re seeking, and what brands could do to connect and stay top of mind amidst COVID-19.
For research inquiries, please contact:
Karen Van Vleet
Vice President, Strategy & Insights
Manager, Strategy & Insights