HS&E was tasked with identifying a marquee partnership for the New England Honda Dealers that would provide category exclusivity and mass exposure to help build brand affinity and drive awareness across the New England market. The Boston Marathon offered a unique opportunity for fan engagement, data collection, year-round activations, product integration, & ample media components. With the auto category newly available with the BAA, this proved to align perfectly with the DAA’s exploration and allowed Honda to immediately strengthen brand presence within the New England market.
The Ohio State University
Honda created a one stop shop for students and fans looking to celebrate the Buckeyes at home football games with a 360-degree photo op to show off their game-day fits, chocolate buckeye treats, giveaways and a custom-wrapped Ridgeline Truck featuring the beloved mascot, Brutus.
New York Jets
HS&E identified a creative, out-of-the-box use case that evolved around Honda’s presence at the New York Auto Show and the TriState Honda DAA’s new New York Jets Partnership. In a room full of competitors looking to make a splash with auto enthusiasts, Honda’s footprint stood out with a custom NY Jets-themed car wrap on a prominent display vehicle, the Honda Ridgeline. HS&E also worked with the team to secure NY Jets legend, Wayne Chrebet, for an appearance at Honda’s footprint where he signed autographs and interacted with fans. Overall, the activation drove engagement for Honda and established a unique platform to kick off the partnership with the NY Jets.