SPONSORSHIP I EVENTS I EXPERIENTIAL I BRANDING I PRODUCTION I BROADCAST I STRATEGY

HS&E, together with GSE Worldwide, created, organized, and produced the biggest pickleball show on earth: the Ares Pickleball Slam. Featuring the biggest stars in racket sports, competing for a $1,000,000 purse, the event has grown over the years in prestige along with the players, and the level of play.

OUR SPONSORS & PARTNERS

15.5K

ATTENDEES

23.3 BILLION

PR MEDIA IMPRESSIONS

177.3 BILLION

SOCIAL MEDIA IMPRESSIONS

SOLD OUT VENUES

HARD ROCK LIVE & MICHELOB ULTRA ARENA

AGASSI & RODDICK VS McENROE & CHANG

The Slam started in 2023 at the Hard Rock Live in the Hard Rock Hotel & Casino in Hollywood, Florida. A sold-out crowd watched Andre Agassi & Andy Roddick take on John McEnroe & Michael Chang, with the broadcast outperforming the MLB, NBA, and NHL games that aired that day.

In 2024, the Slam returned to Florida for the Pickleball Slam 2: Even More Legendary. A packed house at Hard Rock Live watched Agassi and McEnroe return, joined by two of the biggest names in women's tennis: Maria Sharapova and Steffi Graf. Agassi & Graf got the best of McEnroe & Sharapova in the final match.

AGASSI & GRAF VS McENROE & SHARAPOVA

In 2025, the Slam returned with the Pickleball Slam 3: The Duel in the Desert, taking place at the Michelob Ultra Arena in the sports and entertainment capital of the world, Las Vegas.

A Pro-Am Slam. Premium ticket meet & greet. Private gaming. And a VIP fireside chat & pickleball clinics. Thousands of fans watched the returning champions, Agassi & Graf, defeat Roddick & newcomer Genie Bouchard in a nail-biting tiebreaker.

AGASSI & GRAF VS RODDICK & BOUCHARD

In 2026, the Slam returned to where it all began—Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Along with the exciting matches, there was a Pro-Am at the Polo Club, panel discussion with players, VIP Clinic, and VIP Meet & Greet.

The main slate featured returning champion Andre Agassi alongside James Blake versus the world’s #1 women’s pickleball player, Anna Leigh Waters alongside Genie Bouchard. Agassi won for the fourth time in a row, keeping his undefeated streak alive.