SPONSORSHIP I EVENTS I EXPERIENTIAL I BRANDING I PRODUCTION I BROADCAST I STRATEGY
The Shark Beauty Women's Champions Classic returned to Barclays Center for year two, bigger than ever. HS&E and Fox Sports built the event into the premier stage for women's college basketball, with title sponsor Shark Beauty back on board to help bring it to life. Four elite programs, all ranked in the top 20, one iconic arena, and a weekend that was about far more than basketball.
OUR SPONSORS
1.73M+
TOTAL SOCIAL IMPRESSIONS
1.43M
PEAK BROADCAST VIEWERSHIP
3.12M+
VIEWS ACROSS PLATFORMS
CryoGlow Row
HS&E built CryoGlow Row—a courtside experience with celebrities and influencers lighting up the arena with Shark Beauty’s iconic LED mask, putting the product at the center of culture, competition, and a national broadcast audience.
In the Arena
FIRST 1K
FANS GOT COACH GINO
BOBBLEHEAD
UCONN
2025 NATIONAL CHAMPIONSHIP TROPHY PHOTO OP
MUNCHKINS AT DUNKIN’S VOLKSWAGEN VAN
WITH TOGETHXR TAPED
A LIVE EPISODE
MERCH
TO COMMEMORATE
WCC EVENT
RED PANDA
GAME 2 HALFTIME PERFORMANCE
Beyond the Arena
The weekend kicked off at the New York Stock Exchange, where HS&E and the head coaches rang the opening bell—turning the event into a cultural and business moment. Later that Friday, a Tip-Off dinner at the Flyfish Club set the stage for the weekend ahead.
